The festive season is upon us, and as we see the kids write up wish lists and feel our never ending mental load increase, we can easily resort to stepping into the chaos of stepping into a chain store. However there’s something special magic that small businesses bring to Christmas. The beauty of this Gift Guide is that you are able to plan in advance, avoid the queues by shopping from your own home and support small things along the way.

Here are 5 reasons why we should all support small businesses this Christmas:

  1. A Personalised Shopping Experience 

Supporting small will always give you the feel goods – and for good reason. Knowing that someone has created a space and carefully crafted or sourced that very item you have added to your cart is something special. Customer service is something that Small business owners have a huge amount of pride in. They go above and beyond in their customer service, delivery and product or service they are creating or providing. That sale will be supporting a dream rather than filling a corporate giant’s pocket. It’s in the best interest for small businesses to make every customer feel cherished and valued which ends up being a win-win for you. During Christmas, supporting small adds an extra layer of magic to Christmas shopping

  1. Unique and Thoughtful Gifts

 When it comes to finding the perfect gift, small businesses are a treasure trove of unique and one-of-a-kind items. From handmade crafts to locally sourced goods, these businesses offer gifts that can’t be found in mass-produced retail chains. The joy of discovering something truly special for family and friends is an experience that only small businesses can provide.

  1. Supporting the Local Community

 Choosing to shop at small businesses during Christmas isn’t just about finding great gifts; it’s about supporting and investing in the community; whether it’s your local community or online, when you support small, it allows the business to continue supporting and reinvesting into other small business. All of this is making a  direct difference to a family. And you can’t beat that feeling. 

  1. Fostering a Sense of Belonging 

Small businesses serve as more than just places to buy products; they’re hubs of community engagement whether it’s locally or online.  During the Christmas season, these businesses often host events like Giveaways, holiday markets, and charity drives that bring people together. The sense of belonging and camaraderie fostered by these initiatives is invaluable, and can often lead to creating lasting memories and friendships.

  1. Sustainability and Ethical Shopping 

There is a strong focus on the environmental and ethical aspect when it comes to shopping. Small businesses often champion sustainable and eco-friendly practices. From selecting ethically approved manufacturers, using locally sourced materials to using eco-friendly packaging, these businesses align with values that resonate with conscientious consumers.

This Christmas season, consider supporting small (top tip – ASM have made this really easy for you by putting this Guide together for you). It will add an extra layer of magic to Christmas shopping!

 

A portrait of Amanda Rose, Founder, Managing Director, International speaker, experienced consultant, advocate, media commentator

Amanda Rose is a pioneer for women in business in Australia. Amanda is one of the most influential people on LinkedIn, Amanda Rose (#BossLady) is quoted as an “internet winning blogger” by TIME.com. She is Australia’s foremost strategic connector, workplace trainer, business consultant & keynote speaker. Amanda regularly contributes to the Daily Telegraph in her “Boss Lady” column, as well as for ABC The Drum, Huffington Post, Marie Claire, CEO Magazine, Sydney Morning Herald, Australian Financial Review and SkyBusiness.