Helping businesses connect with thousands of mums across Australia.

Become an Australian School Mums Partner by joining our business directory!


When you’re in business online, the mindless scrolling searching for your target market can be endless. 

Are you wanting to boost visibility and exposure to your niche audience. 

We can help. 

Becoming an ASM Partner in our directory is a focused platform serving as a direct channel to reach our highly engaged community. It’s an affordable, long-term advertising option for any business wanting to cut through the noise and connect directly with Australian School Mums.

The ASM community is open to all mothers in Australia.

Tell Me More

Australian School Mums is a dedicated community of like-minded mums navigating the schooling journey.

Our mums have busy schedules and are constantly multitasking and generally look for solutions and products to make their life easier; whether it be in the home, for themselves or family, their own business or to directly assist their children. 

If you have a product or service that can help, we would love to have you join our directory.

Access The Community

Want to engage with thousands of school mums?

Showcase your products and services to a targeted audience that resonates with your offerings. Our directory is where your business meets Australian Mums looking for what you’re offering.

If you’re struggling to connect with your ideal target market, our directory is here to help you.


When you join our directory here at Australian School Mums, you get access to the following.


Access to self-promote during our popular business night and respond to recommendation posts in our highly-engaged and ever growing national community of over 30k members!

Brand Awareness

Be seen and broaden your reach with an ever-increasing, highly-targeted audience across various platforms lifting credibility, building trust and confidence in your brand.

Increased SEO

Our quality links from our business website will increase your search engine ranking by delivering more traffic to your website and turning window shoppers into customers.

Save Time

Stop the need to scroll through your social media feed looking for leads or opportunity for promotion.

Business Support

Monthly communication with insights, upcoming opportunities and helpful tips on how to convert more sales.

Targeted Marketing

Accessing your ideal customer in the largest online community group of school mums can increase the quality of leads and inquiries.

About The ASM Audience

Who are they?

Our community is filled with mothers and carers of school aged children.

  • 55% of our audience are 35-44
  • 32% of our audience are 18-34
  • 12% of our audience are 45+

Audience Numbers

  • Email Subscribers: 11k+
  • ASM FB Community: 30k+
  • Social Media Followers: 6k+


  • Working mums
  • Stay at home mums
  • Studying mums
  • Self-employed mums
  • On maternity leave

Our audience have told us that they are looking for..

  • Parenting tools
  • Educational tips
  • Money saving
  • Home organisation
  • Success stories
  • Gift ideas
  • Relationship advice
  • Business support
  • Self-care support
  • Family fun

Hear from some of our existing business partners..

Hi, I’m Nic!

When my eldest started school, just before the longest lockdown, I found myself overwhelmed and lonely without the support system that we had invested during his early years. We were at a new school with new expectations for him and myself. At school and at home.

This led me to create Australian School Mums, an online community facebook group of mums just like me who wanted support and needed a laugh through uncharted waters.

The ASM Community is where women come together to share advice, look for support and exchange life hacks.

It’s also a place of trust, reliability and recommendations to be connected to the best brands and businesses in our day-to-day life.

Come along and join us to meet an amazing highly-engaged community of mums from across Australia.

Are you ready to join us?

Showcase your products and services to a targeted audience that resonates with your offerings.

Access and connect directly with your target market.

Join a network with over 100+ businesses across the country.


What else is included?

  • Have your business name and logo included in your listing
  • Include your website and social links
  • Display images to promote your business
  • Be listed in relevant categories increasing your search reach
  • Be promoted on ASM IG within 7 days of joining
  • Access to Business Night in our Facebook group. This runs each Sunday from 5pm-9pm
  • Promote your business as a recommendation when responding to threads within the Facebook group
  • Update your listing whenever it suits

As seen in…

And recognised by…

What’s the investment?

All payment options require a 12 month commitment.


  • Listed in up to 3 categories
  • Display up to 5 images
  • Story introduction on Instagram
  • Showcase your business with a video embedded in your listing
  • Social media shout out every two months
  • Self Promotion during FB Group Night and in relevant threads
  • ASM Partner badge
  • Priority listing
  • Guest expert article on ASM Website
  • Introductory post in FB Group
  • Quarterly newsletter feature
Monthly - $49
Yearly - $497


  • Listed in up to 2 categories
  • Display up to 3 images
  • Story introduction on Instagram
  • Showcase your business with a video embedded in your listing
  • Quarterly social media shout out
  • Self Promotion during FB Group Night and in relevant threads
  • ASM Partner badge 
Monthly - $29
Yearly - $297


  • Listed in 1 category
  • Display 1 image
  • Story introduction on Instagram
  • Self Promotion during FB Group Night and in relevant threads
  • ASM Partner badge
Monthly - $19
Yearly - $197

All payment options require a 12 month commitment.

Annual subscriptions will receive a bonus shout out on renewal!

Brands that love Australian School Mums

Here are some of our Partners that are able to connect with and access school mums across the country

Frequently asked questions

Who is the directory suited to?

Any service or e-commerce business whose target market are mothers, stepmothers, grandparents, aunts, or caregivers of school aged children across Australia.

What is the purpose of the Facebook Group?

Our Facebook community is where the magic happens! You can engage in discussions, seek advice, share your experiences, and collaborate with mums across Australia.

Can I promote my business within the ASM FB Group?

Absolutely! We have a designated time slot each Sunday for ASM Partners to showcase their offerings. You can submit your post at any time each Sunday, and it will be approved between 5-9pm on Sundays. You’re also able to self promote in relevant threads eg: a member is looking for the type of product or service you offer – you are welcome to respond and promote your business.

How long is the membership?

There is a 12-month commitment for all membership options. You are able to pay in monthly installments or prepay for the 12 months and save.

How do I create my listing?

Instructions will be emailed to you after you have signed up.

What size do the images need to be?

We recommend the images to be 775 x 575px.

Can I update my listing if I want to change or add something?

Yes. You can update your listing at any time by logging into your ASM Account.  You will be able to update contact details, refresh your images, or update your business description. Once submitted the listing and changes will be pending until reviewed by the ASM team. 

What information do i need to provide for social media shout outs?

None. We use the information from what you’ve provided and uploaded in your listing.

What information do i need to provide for newsletter inclusions?

None. We use your logo and pull together a sentence from the information that you’ve provided in your listing.

Will payments automatically renew?

Yes, your membership will automatically renew at the beginning of each new billing cycle. You will receive one reminder email 7 days before renewal is due to be deducted.

How do I cancel my membership?

When your membership is due for renewal, you are given the option to cancel or continue. If you wish to cancel your membership, you must do so by logging into your ASM Account or emailing

What are the terms and conditions?

If you join Australian School Mums your allocated card will be charged a fee each billing cycle; either monthly or annually – dependent on your original selection.

All memberships require a 12 month commitment, as agreed on sign up.
After this minimum period of commitment – you are welcome to cancel at any time.

If you wish to cancel your membership, you can do so by logging into your ASM account and cancelling your subscription. 

You are responsible for full payment of fees for the 12-month period of your membership of the Australian School Mums Directory. You understand that the fees are non-refundable.

You cannot Downgrade your membership, you can upgrade at any time.

If you choose to cancel and rejoin, you will pay the current advertised price.

Where payment is in arrears we commit to one email follow-up.
After 7 days, ASM reserves the right to transfer the debt to a debt collection agency at ASM’s discretion, whereby fees will be payable by the Member.

I'm not a Mum, can I still join the Directory and become an ASM Partner?

The Directory is open to all, however the Facebook Group is only open to females. You can appoint someone on your behalf to showcase your brand.

When will I receive my intro Post on socials?

Our introductions will be shared within 7 days of joining. The Instagram story is available to all and Platinum Partners will have a post in the ASM FB Group.

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