Guide Launches
22 October 2024

ASM’s Christmas Gift Guide is back for 2024!

Australian School Mums is a community that supports, shares, and inspires Mums across the country during their children’s journey through school. We strive to solve everyday pain points by connecting mums to the best resources and businesses in our day-to-day life.

We want to make Christmas shopping that much easier for all Mums.

2023 Stats and Insights

  • 120 participating small businesses 

  • 340 hours of reading time on the guide

  • 243,000 page visits (almost double from the previous year!)

  • $30,000+ in sales generated for the small businesses involved

Let’s showcase your brand to thousands of mums across Australia this Christmas.

The ASM Christmas Gift Guide is a beautifully-designed web page with product images and clickable links directly to your product. Each product will be categorised to make shopping that much easier for customers. Plus, there are no competing products or services. This means if you’re showcasing a lunch box, yours will be the only lunch box in the gift guide. It’s a unique and cost-effective marketing approach to have your brand positioned directly in front of your target market this Christmas. We’ll also host an amazing giveaway to get more eyes on your brand (platinum package only).

Proudly supported by Entrepreneurial and Small Business Women Australia, the leading organisation advocating for women-led small businesses.

Here’s what your listing will look like…

Standard package

My School Memories Album

10% off with code ASMXMAS24

Shop Now

A keepsake album that stores and protects the multitude of items that children bring home from school. These include children’s school photos, precious drawings, swimming certificates, principal awards, letters, and creations that are important to us.

Featured by My School Memories

Platinum package

My School Memories Album

10% off with code ASMXMAS24

Shop Now

A keepsake album that stores and protects the multitude of items that children bring home from school. These include children’s school photos, precious drawings, swimming certificates, principal awards, letters, and creations that are important to us.

Featured by My School Memories

But it’s not just a listing…
You’ll also have multiple opportunities to get in front of your target audience.

The ASM Christmas Gift Guide will be showcased to an audience of over 50,000 women!

Australian School Mums
Social Followers:
40,000 Australian School Mums

Australian School Mums
Email Subscribers:
12,000 Australian School Mums

Entrepreneurial and Small Business Women Australia’s Reach:
13,000 Women in Business

Exposure within two
powerful online communities!
+ more exposure for you

Community Collaboration

ASM has a strong community foundation, and we want to carry that across to our Gift Guide Partners. We know that organic marketing works, and community collaboration is key.

We’ll ask every participating brand to:

  • Promote the launch via Instagram

  • Engage with a minimum of 3 x other businesses on launch night

  • Give a story shout out to a minimum of 2 x businesses during the event

The ASM Gift Guide will be live from 22 October 2024

Plus, it’ll stay on the site forever, giving you an SEO boost and more opportunities to get in front of your target audience in the long term.

Available Packages

Standard Package
$197

1 x displayed image

Clickable link to your product or service

Ability to offer an exclusive discount to customers

Your product or service is exclusive (no competition)

Short description or customer quote (up to 50 words)

Ability to showcase your business in the ASM Facebook group each week until Christmas at a time that suits you

Buy now

Platinum Package
$397

2 x displayed images

Clickable link to your product or service

Ability to offer an exclusive discount to customers

Your product or service is exclusive (no competition)

Short description or customer quote (up to 50 words)

Ability to showcase your business in the ASM Facebook group each week until Christmas at a time that suits you

A social media shout out across Instagram and Facebook

Opportunity to get involved in our Christmas Giveaway

Buy Now

Every package includes:

  • A permanent advertisement on our ASM Christmas Gift Guide 2024 web page

  • The ability to offer an exclusive discount to the community

  • The ability to review your advertisement before launching

  • A clickable link directly to your product page

  • A professionally-designed layout

But wait, there’s more! You’ll also get…

Exclusive Gift Guide Launch Workbook

Brand expert Complete St Co has created an exclusive workbook for ASM Gift Guide Partners with actionable steps to get you Gift-Guide-ready. It’s packed full of small but impactful tips to help you maximise your Gift Guide journey.

Access to ASM Community

A unique opportunity to self-promote and place yourself directly in front of your target market of over 40,000 mums across Australia. You’ll also be able to communicate directly with them.

PLUS… we have an amazing add-on option for you if you buy the platinum package…

Our XMAS Giveaway has been professionally crafted to attract more eyes on the Guide and your brand.

We are asking for a prize donation with a minimum value of $50 to to be offered towards the prize pack.

Your logo and prize image will be included in promotional assets that will be shared by ASM and all participating businesses. 

I joined the Gift Guide in the first year and since then it’s been an integral part of our Christmas campaign. Looking forward to launch this year!

Grace
Grace
The Italian Flame

We’d love to host your brand if…

Your ideal target audience are mums from across Australia

You want a cost-effective & unique approach to marketing

You want to maximise your Christmas sales

You love community and thrive on collaboration with others

Spots are strictly limited, so secure your spot today!

If you have any questions, please feel free to contact the ASM team:  hello@australianschoolmums.com

Brands that have participated in the ASM Christmas Gift Guide…

Kind words from brands that have previously participated in the ASM Christmas Gift Guide:

You have so much support during the guide! Thank you – it made the world of difference!

Karen
Karen
Montessori Mates
Taking part in the inaugural ASM Christmas Gift Guide was an easy decision for Alimasy as it was a cost effective marketing opportunity for Alimasy to directly reach our target market looking to buy school bags. Sign up and providing the required materials was super quick and easy, and the expectations of ASM before and during the gift guide going live regarding marketing the gift guide to our audiences etc. was reasonable and manageable with lots of help and support. After a great success last year, we’re thrilled to be back this year”
Wendy Fleisher
Wendy Fleisher
Alimasy Pty Ltd

Incredible communication and tips – some of the best comms throughout a gift guide I’ve ever received.

Megan
Megan
Second Scout

Frequently Asked Questions

I'm interested... what now?

Woohoo! Select your preferred package and add to cart. 

After checkout you will receive an email outlining exactly what we need from you to collate your promo.

Will there be competing products or services?

No. If you’re showcasing a lunch box, a candle, or anything else, you’ll be the only one in the guide with that type of product. But it’s first in, best dressed, so you’ll need to secure your spot first to make sure you can showcase the product you want to. We’ll ask you to nominate your product when you checkout. If there’s a conflict, we’ll contact you to either showcase another product or refund your money.

I'm an existing asm partner. Is there a discount to be included in the guide?

Sure is! Check your emails but if you can’t find it send us an email.

when will the guide launch?

22nd October is the big day. The Guide will continue to live on our website forever, giving you an extra SEO boost and the opportunity for new customers to find you and your brand.

Can I offer a discount?

Yes! All discount codes will be ASMXMAS24 – although not compulsory, an exclusive discount is a great way to add value and can work as an incentive to get that sale over the line. It will also help you track where your sales have come from.

When is the last day to submit my brand details?

Please refer to your confirmation email. Missing this date will result in forfeiting your spot and refunds will not be issued.

Can I proofread my feature?

Absolutely – we will be showcasing YOUR brand. Prior to launching you will have access to a sneak peek of the Guide to review your feature.

What if I have questions during the event?

Please send us an email at admin@australianschoolmums.com and our support team will be in contact with you.

Can you guarantee me a certain number of sales?

No – however we can guarantee that we will showcase the Gift Guide to an audience of 50,000 women.

Is there an opportunity to continue working with ASM after the gift guide?

Absolutely! There may even be an incentive to do so – keep an eye on your emails in the days after it ends.

Can I participate in the Giveaway if I'm not a part of the Gift Guide?

The Giveaway is only open to those who’ve purchased the platinum package.

Guide Launches

22 October 2024

Are you ready to sign up?

Choose your preferred package below.

Standard Package
$197

1 x displayed image

Clickable link to your product or service

Ability to offer an exclusive discount to customers

Your product or service is exclusive (no competition)

Short description or customer quote (up to 50 words)

Ability to showcase your business in the ASM Facebook group each week until Christmas at a time that suits you

Buy Now

Platinum Package
$397

2 x displayed images

Clickable link to your product or service

Ability to offer an exclusive discount to customers

Your product or service is exclusive (no competition)

Short description or customer quote (up to 50 words)

Ability to showcase your business in the ASM Facebook group each week until Christmas at a time that suits you

A social media shout out across Instagram and Facebook

Opportunity to get involved in our Christmas Giveaway

Buy Now
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